Yulia Shirokorad: Customer Experience as a Strategy for Daily Work
Yulia Shirokorad is one of those people who makes you feel calmer around her. Without unnecessary words or sudden movements, she gradually puts any request in order - like spring, which comes imperceptibly, but changes everything around.
Sometimes a few words from a client are enough to understand how well the work is done. In the case of Yulia Shirokorad, such words accumulated the most in the first quarter of 2026 - and this is exactly the result that cannot be "drawn" in reports.
Yulia has been working as a remote sales manager since 2010. Her path began with a completely different work format: then documents were drawn up manually, clients came in person, and many processes required more time and involvement. She went through different stages, departments, job titles, approaches to work changed - but the essence remained the same: to be with the client and help him solve his problems.
Today, her work is constant communication: consultations, selection of spare parts, coordination with logistics, accounting, and the returns department. For the client, it looks simple - he gets an answer. But behind this answer is a whole process that needs to be put together.
But behind this is not only a process, but also an attitude. Yulia is not limited to a short answer "upon request" - she tries to do a little more. She remembers her clients, knows what they are working with, can support a short conversation not only about the order. And it is this simple attention that often decides more than any arguments.
She is convinced: clients feel sincerity. When a person on the other end of the phone is not just "working through a request", but really wants to help - it is noticeable. Added to this is experience, speed of work, and confidence in answers. Yulia always tries to speak clearly and to the point, because she understands: if the manager has doubts, the client will feel it too.
Like spring, she doesn’t try to shout over difficult moments — she lives them calmly. If a client is emotional or dissatisfied, Yulia doesn’t respond sharply. She gives them the opportunity to speak up, listens, and gradually turns the conversation into a constructive one. No pressure, no unnecessary words — just step by step to a solution.
A large number of thanks for her is not only pleasant, but also responsible. When clients return, trust, and celebrate their work, there is a desire to meet these expectations and maintain the level. This is one of the main motivations — along with the feeling that you are truly useful.
Yulia admits that in this work it is impossible to stop there: products, programs, and clients themselves change. Therefore, constant learning is part of the process. It is also important not to be afraid of communication, to be open, and to simply treat people normally.
Over the years, another important thing appears — recognition. Many clients contact her again, remember her, and know that they can get a quick and clear answer. In such conversations, there is already trust, and sometimes even simple human communication outside of work issues.
At the same time, Yulia emphasizes: this result is not only her merit. In daily work, there are always colleagues nearby who help, insure, and quickly join the process when needed. It is thanks to such mutual support that it is possible to maintain the pace, quality, and confidence in each answer.
Yulia does not talk about her work as something special. For her, it is an everyday thing: to help, to suggest, to find a solution. But from such habitual actions and a strong team nearby, something that is difficult to describe in words is formed - the feeling when the person on the other end of the phone is simply good to deal with. And, as the number of thanks shows, this is what clients value the most.