In the overall ranking of the study, Real Moto Peças secured first position, while Cobra Rolamentos e Autopeças ranked second in the overall business performance.
The highly acclaimed survey “Maiores e melhores em distribuicão de autopecas” (“The largest and best performing distributors of spare parts”) has a long tradition: It is carried out by the publishing house Novo Meio, together with Ipsos, one of the leading research companies worldwide. Recently, the results of the study’s 23rd issue were published, based on answers from 500 retailers across the nation. The vote of the participants for the year 2019 is clear: The TEMOT Shareholders Real Moto Peças and Cobra Rolamentos e Autopeças take leading positions in the market.
For the first part of the study, the researchers asked the retailers to assess distributors according to product groups. Taking all answers together, Real Moto Peças came out first. Cobra Rolamentos e Autopeças took third position. This picture is consistent with the results for single product groups. In the area of suspension e.g., customers voted Real Moto Peças best. Cobra Rolamentos e Autopeças secured a second place in the shock absorber category. In the field of clutches, most retailers named Real Moto Peças as the best company and Cobra Rolamentos e Autopeças as third. Finally, when asked for the best distributor of bearings, most customers voted in favor of Cobra Rolamentos e Autopeças. Real Moto Peças collected the second-highest number of votes.
The second wave of the study in particular looked at the business performance of the twelve nationwide distributors, which achieved the highest rankings in the first wave. Retailers were asked to evaluate their performance according to five criteria: product range, commercial service, customer relationship, image, relevance and market presence. In the overall result of wave two, Real Moto Peças achieved an average of 8.02 of 10.0 points – more than any other assessed firm. Cobra Rolamentos e Autopeças followed closely behind, taken second place with 7.9 of 10.0 points.
Fotios Katsardis, President and CEO of TEMOT International, comments: “Real and Cobra joined our network in 2016. We are proud to know the two among the very leading distributors of Brazil. All the more so because their customers, the retailers, voted them into this position. We will continue to offer the companies the best possible support in order to maintain and even expand their standing in the market.”