Igor Golubenko's story: how a system for a service station network grew from an idea
Igor Golubenko completed an important stage of the "Service Station Network" project in the 2nd quarter of 2026 - the one where the idea has already ceased to be a concept and began to work as a real business system.
The story of the project began with a fairly simple but fundamental problem: in the service station market, the quality of service almost always depends on the specific location. Somewhere the client receives fast and understandable service, and somewhere - delays, different standards of work and the lack of a single logic. It was this unevenness that became the point from which work on their own model began.
Instead of immediately "building a network", the team first went into analysis. They disassembled real service stations - large network and small private ones. They looked not at how it looks from the outside, but at how it works inside: where time is lost, where errors appear, why some stations are stable, while others constantly "sag".
From this, a model began to gradually take shape, which differed from the classical approach. The focus was not on the equipment or the format of the station, but on the processes: how the car is received, how the order moves, how the quality is controlled and how the result is measured. The idea was simple - to make the station work with the same quality regardless of who is on shift today.
Igor Golubenko acted in this process as a person who constantly checked the system for reality. Each decision went through practical questions: does it complicate the work, can it be scaled, can it withstand the load of real service. Thanks to this, many “beautiful” solutions remained outside the system, and only what really functions remained in the work.
The team became a separate challenge. It was formed in parallel with the construction of the model itself. People had to be not just involved, but actually trained in a new way of working - through standards, processes and responsibility for the result. Over time, this had an effect: the team began to work synchronously, without constant manual corrections.
The most significant was the launch of the first station. It was there that the model first encountered full load: customers, deadlines, operational failures, real-time decisions. Some processes had to be immediately refined and rebuilt, but this is what made the system working, not theoretical. The completion of the first stage in the 2nd quarter of 2026 means that the “Service Station Network” project no longer looks like an experiment - it is a structured model that can already be repeated and scaled without loss of quality. However, this is just the beginning, so we are looking forward to the continuation of this large and interesting project!