Yaroslav Ruden: trust that will be based on humanity and daily work
In working with partners, not only professional knowledge and results are important, but also the fact that a significant person can be a reliable support. It is this approach that helped Yaroslav Ruden, a sales manager, become the employee who built the largest number of trusting relationships with partners in the 2nd quarter of 2026.
For Yaroslav, partnership begins not with sales, but with a person. He is convinced: first you need to build trust - show your openness, willingness to help and purposefulness in a common result. After all, when a partner feels that he is heard and supported, cooperation moves to a completely different level.
“You need to sell yourself first,” says Yaroslav. And it is not about a product or service, but about your own reliability as a specialist. That is why he tries to know more about his partners: to understand their needs, to be interested in the business situation and to look for solutions that fully develop them.
In his daily work, Yaroslav analyzes the purchases of partners, pays attention to changes in their needs and offers new opportunities for cooperation. To do this, it is important not only to fulfill the order, but also to become the manager to whom people turn for advice and support.
The progress of the team plays a large role in his professional development. Yaroslav notes that the training and experience of colleagues help him find new approaches to work. But most of all, he appreciates the humanity that reigns within the company. The period of the beginning of the full-scale invasion was especially memorable for him, when colleagues supported his family and helped with housing. It is such moments, according to him, that show the true strength of the team.
Outside of work, Yaroslav loves fishing, meeting with friends and cooking bograch in a cauldron. For him, this is a way to relax, regain strength and spend time with the people around him.
Yaroslav has new goals ahead - to support partners, develop cooperation and help the team move forward even in difficult conditions. After all, trust is not created in one day - it is formed through small daily actions, attention, and a sincere attitude towards people.