Shpyn Anatoliy: how partnerships are built that work for years
In the first quarter of 2026, Shpyn Anatoliy, head of the sales department of the Volyn-Rivne region, became one of the employees who managed to build the largest number of trusting relationships with partners. His approach to work is well described by a simple idea: in sales, it is important not to just offer a product, but to understand how the client's business works and what really matters to him.
One example of such cooperation began last year. The client was actively working with a competitive product and was in no hurry to change his approaches. Instead of convincing with quick arguments, Anatoliy chose a different path - to understand the reasons. Why this particular product? What is more important for the client: price, logistics or technical characteristics? It was through such conversations that points of contact were gradually found. Step by step, new positions appeared in the cooperation, the assortment expanded, and the partner began to trust recommendations more.
An important stage of this cooperation was the client's connection to the company's services. Anatoliy convinced the partner to start using our work tools - in particular, the telegram bot. Thanks to this, the client was able to quickly send requests and promptly receive answers from remote sales managers. For a business that works at a fast pace, this became a tangible advantage: issues are resolved faster, and the necessary information is always at hand.
For Anatoliy, it is important to come to the client not just with a visit, but with preparation. Before meetings, he analyzes reports, reviews lost positions, sees where there is potential for developing the assortment. Therefore, the conversation with the partner always has specifics: what can be improved, which positions are worth trying, where there is an opportunity to earn more.
Often, another important element is added to such meetings - visualization. Together with managers from his own brands, Anatoliy brings product samples to customers to show the difference in the quality of parts. Sometimes it is the opportunity to hold a part in your hands and compare it with an analogue that gives more answers than long explanations.
A special focus in his work is the development of the company's own brands. If a client chooses a different product, for Anatoly it is not the end of the conversation, but the beginning of the search for reasons. “Compared to what?” is a question he asks quite often. And it is precisely such conversations that help to move from general phrases to specifics, where a solution can already be found.
Another thing that helps to build trust is consistency. If a client mentions a desired item or a possible analogue during a meeting, Anatoly always returns to it later: he informs when the product is in stock, or offers another option. For a partner, this is a simple but important signal - their request is remembered.
Many partners work at a very dynamic pace, and finding time for a detailed conversation is not easy. Therefore, sometimes you have to adjust: change the day of the visit, come at a different time, wait for a moment when the client can calmly discuss the issue. But it is precisely such moments that often give the best result.
In sales, he is motivated by the desire to be among the leaders. The atmosphere of healthy competition in the team adds drive and stimulates moving forward. That is why among the goals for the future is to expand the number of business partners and continue to develop cooperation in the region, attracting new clients and opening up new opportunities for partnership.
Outside of work, he is passionate about technology - he is interested in robotics, electronics, retro devices and old cars. Sometimes these hobbies become another reason for lively conversations with clients, because the love of technology unites. And it is from such simple conversations that what later turns into a strong partnership often begins.
It is the combination of attentiveness to people, deep immersion in the client's work and a constant desire to move forward that allowed Anatoly to build another partnership in his region in the first quarter of 2026. And this is just another stage in his work, which for him always begins with a simple but important principle - to listen, understand and offer solutions.